Now Smell This!

Prada will launch a men's fragrance in Spring 2006. It is described as a "vintage-style fragrance with a very masculine leathery-ambery trail". It is being developed by Carlos Benaïm, who was also the nose for the women's Prada fragrance which has won European and American fragrance of the year awards (2005). A new Prada perfume for women which is a lighter version of its previous perfume would also be launched in the same year. Prada Sport line on the other hand will be launched on the next year.